Newsletters usually aren’t difficult to start up, as there are very few aspects that need to be completed. With just a few steps, you can be gaining plenty of subscribers within days.

How to start your own newsletter:

There are several different ways to provide our customers with a newsletter.  Some cost for companies to provide you with an emial marketing service while others are free.

Two of our businesses utilize Yahoo Groups and send out annoucemnet through the groups.  These is a great way for a small business to start with email marketing or newsletters.  Check out the Sierra Ranch, LLC webiste for the link.  You will need to have a Yahoo account.  This service allows people to add and remove themselves from your list or group.

There are companies like Aweber who can provide for you the service that you need for getting the perfect email marketing account.  Through Aweber, you can get your very own subscription form script, and it’s this script which you’ll place on your site to get people to type their names and email addresses inside of.

We use Aweber and have an afflilate link at the bottom of the page to join them.  The great thing about using someone like Aweber is that all of our lists are at this one site.  We operate several newsletters from one account.  The account cost is based on size and we have not gotten over the minimum yet, but we are promoting very local businesses.

Before you place that script on your site, make sure that you create a really nice set of messages that you will automatically send out.  You can create around 10, 20, and even 50 different messages that you’d like to send out over a period of weeks or even months. We have done this with the HorseMatch.net site.  All the lessons are sent over several weeks. (And from looking at the site I can’t find the link for the lessons so will be updating this site very soon!)

You can create some nice offers, and then suddenly make sales day in and day out little by little.  To get the most amount of sales, try creating lots of offers after each email.  This will give you the chance to promote on nearly any email that is send out.

With our gun business we send out a newsletter once a month to let folks know what shows we will be attending.  This allows our customers to plan where they want to see us as we don’t have a store front other than the shows.  We also update them in the newsletter with new or different stock and other information about the business.

Newsletters are meant to mainly be helpful and informational, but there’s nothing wrong with making one to build your list as an local small business owner.  So, try joining Aweber or starting a Yahoo group to begin with, and then start adding more and more emails to potentially make more sales.

Newsletters aren’t easy to do, but it can be hard to do at first. Just stick with it, and you’ll see your campaigns grow little by little.  If you need help starting a newsletter, please contact me.

To Your Success,

Deb Stowers

DKStowers.com

deb@dkstowers.com

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