I love helping small businesses get their presence known on the internet. I want to create a website that you can update without my help, but if you want me to help you every month that can be arranged. Creating your space is more about being the authentic you. And this is done by you creating the content on your site. Or having me write articles to get you started.

Know someone that could use my skills? Please forward my information to them. I am accepting new clients. I will be adding more examples of my work over the next few weeks.

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It is also detailed process, which is the reason many site owners hire a marketing specialist to help them plan.  If you want some help with this check out our rates here.

To start, you must think about the major goal of the marketing campaign. Do you want to increase customer loyalty, boost brand awareness or sell products?

A correctly executed marketing strategy can take an e-commerce business to new levels if all steps are geared toward reaching that final goal.

Your campaign will be limited by your marketing budget. Many website owners start with a small amount of money, gradually increasing the budget to the highest, yet still comfortable level.

An marketing budget can be unlimited, and you may never reach your entire customer base. Stick with what you can afford, and work within your budget’s confines.

Learn about the direct competitors in your niche by searching for your website’s keywords. You will realize that some businesses are more competitive than others. And potential customers who are searching for services or products offered by your company will usually choose highly ranked websites.

Therefore, any site listed above your site is a competitor. Thoroughly research their services and products, and learn their strengths and weaknesses.

Make any necessary improvements to your website. Remember, a site is similar to a storefront. The more enticing the website’s design, the more traffic and sales the business will garner. Your services and products should not be carbon copies of your competitors, even if you must increase the quality of your items or include extras in your service packages.

Finally, identify the customer base you want to target, and advertise in places where they frequent. There are even some sites, particularly social networks, that will place business advertisements in front of a certain audiences to which the ads are targeted.

The post Creating a Tailored Marketing Plan appeared first on My Blog.

(This article was first published on October 18, 2012. Prices were updated on September 14, 2017.)

As a small business owner, you know about the power of being online.  I can help you for a small fee, you will save money compared to advertise offline.

There are many different options to being online.  Most will require you to provide some  updates and posts to keep your customers coming to your sites. This are as easy as posting hours of operation, special deals or sales, and other great events you have planned in your business   Check out these five ways to market your small business and that I can offer some assistance with.

Facebook Business Pages

Most folks these days are on Facebook and providing a Facebook Business Page is a great way to communicate with your customers.  Talk to your customers about how to “like” your page.  Post great deals or new items in stock and keep your customers up to date about what is happening in your business.  Creating a Facebook page for your business will cost $200 and I will show you how to update it.  We can arrange a monthly fee for updating a page.

Article Writing

I provide articles to small business owners who already have websites. This provides content for your site. And we all know that content is what drives your business.  You need to create a reason for the customer to spend money with you. I write articles in the business, engineering, horse and firearms related areas. Articles are $50 for 500 words.

Ebook Creation

Have you created some great content and want to make it into an report or book to give away or sell to your customers? It’s a great way to get new folks added to your list. I can help you create that book in PDF and Kindle formats.  Your book will be proofread and formatted for $100 per hour.

Site Building

I can build a site where you talk about your business. The best method of creating sites today is WordPress.  It is easy to set up and easier to maintain.  Posting articles or another information to the blog is a quick way to let folks know about sales or other events in your business.  Building you a WordPress site for your business will be $500. Anything besides the standard installation with four pages and a couple of posts will be billed at $100 per hour. I can help update sites that are not WordPress sites on a case by case basis and at the $100 per hour rate. The button is for the basic site.

Packages

Of course, any of this can be combined in a package containing site building, article writing, eBook creation, and your own social media presence all in one offer.  Just contact me for more information.  There are many other social media sites that can be added, as well as monthly maintenance. My going rate for hourly work is $100/hour.

Hope you enjoyed learning more about my services.  Let me know what you would like to learn more about.  Leave a comment or send an email.

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