How To Start a Podcast

Engaging in  any  business venture these days can be quite a challenge.  You have to come up with many unique ways to have your business promoted to the great masses.  Luckily, with the Internet, there are more ways to advertise all that you’ve got to the offer as well as a variety of formats.

One of the best ways to do so is through podcasting. It is easy to do and one of the most trending advertisement tools nowadays.

Podcasting is like blog posting. The only difference is that you have to put you’re writing to life by turning it into an audio format that your audience can listen to for essential details on certain products and services that you’re offering.  Putting essentially your blog posts in an audio format allows your customers to learn while they are driving, running, or doing anything that might take them away from the computer screen.

It is easy to do and you just have to learn the basics. To help you be guided, here is a guide that will teach you how to get started with podcasting:

Plan and Write

As a start, make a blog post or an article about your business. See to it that you have a good intro as that is the most crucial part when it comes to convincing your audience to go on.

Make it brief and understandable in an entertaining way, yet full of content about what you’ve got to offer.  Listen to other podcsts and get a format that suits your needs.  Most are broken up into at least three sections that allow the listener to gain more information.

Voicing Out

Once done with the planning and writing part, that calls for the recording.  As a tip, match your voice tone to your writing style. Condition your voice and it would be a plus if you try to emulate an outgoing popular radio personality as this will surely give a good impact to your audience.

When you’re done with the recording, the last step would be publishing it on the commercial site where you want your podcast to be heard. Of course, some of your audience would rather download the file rather listening to it online.  There are many different sites that help you develop podcasts.  It can be as easy as adding an MP# file to your blog to as complex as having an app.  Check here for more details on podcasts.

Have your podcast in different formats for various handheld consoles considering that not all your audience are iPod users.

Podcasting is really easy, yet an effective way to have your business relate to your customers. While our businesses have developed some videos, we have not started podcasting.  I might start with this post and see about getting the audio attached.

If you need more help with creating a podcast, please contact me.  I will gladly guide you along the way.